Examples of copywriters promoting courses on copywriting using this classic, self-serving sales tactic These examples illustrate exactly how copywriters typically promote their craft as “the #1 skill for online business success”. Do YOU know the real #1 skill? And the #2 skill? (They're 1,000% and 800% more powerful, respectively, than copywriting. And that's in time-tested RESULTS, not just theory or puffery.) (Copywriting is #3. These rankings have been proven over almost a century of tested performance in real-world advertising.) Does that mean they're deliberately trying to deceive you?I can't answer that question definitively for all copywriters. For a start, I don't know them all personally. But I don't believe that's the case. They're copywriters, and copywriting is a SELLING skill. They're professional SELLERS, even though most of them consider themselves MARKETERS. Discover the little-known difference — and WHY this problem is so widespread and misleading — in the Insight Reports. Example #1: John Reese I received this email from John Reese, one of the Internet's most respected marketers, just now (September 22, 2009). He's a good copywriter in his own right, but in this case he's promoting a course from John Carlton, arguably one of the top 5 copywriters online. (Yellow highlighter added to help you identify the key claim easily.)
Example #2: Dr Kevin Nunley Dr Nunley is a well-known copywriting professional. His most widely used opening line in his ads for his professional service is…
More examples will follow, but I think you get the message — yes? |