Another really useful resource from The Profit Clinic
   
Want to get bigger, better, faster
results from YOUR OWN copy?

You're here because you KNOW how important powerful, persuasive, compelling copywriting can be in leveraging your online (and offline!) selling success. So we won't waste your time telling you what you already know. The simple truth is that it's not what you don't know (ignorance) that sabotages your success in selling... it's unconscious ignorance that's the real threat to your sales success. In other words…

It's what you don't know you don't know that sinks you, every time.

So let's start right there, with what so many people DON'T know…

The Deadly Top 10 unknown
FACTS about copywriting:
FACT #1: There are NO "silver bullets" or "magic formulas" in copywriting.
FACT #2:
 Copywriting is only 10% inspiration — and 90% perspiration!
FACT #3:
 Creativity ONLY makes a difference when ALL other factors are equal.
FACT #4:
 They're ONLY equal if YOU ALLOW them to be! (And YOU can control that!)
FACT #5:
 Copywriting is NOT the #1 skill for online success. (That's a myth used by copywriters who want to sell YOU their services or products.)
FACT #6:
 FOUR critical Performance Factors determine the success or failure
of YOUR ads. Copywriting comes in at a miserable second-last!
FACT #7:
 The #1 Performance factor is 1,000% MORE powerful than copywriting.
FACT #8:
 The #2 Performance factor is 800% MORE powerful than copywriting.
FACT #9:
 Copywriting is "salesmanship in print". That means it's practised and
taught by SELLERS… NOT marketers! (There's a HUGE difference.)
FACT #10: Most small and home-based business owners learn from the "Gurus"
at the infamous Magic Mushroom Academy of Internet Marketing.

Mushrooms
The Magic Mushroom Academy Motto
"Keep 'em in the dark and feed 'em on bull****!"

Does that mean that copywriting isn't vitally important? Or that everything you've been taught is wrong?

No, it doesn't. But it does mean that there's a lot of misleading, self-serving nonsense being peddled online by self-taught, self-proclaimed copywriting "gurus" who, in most cases, got lucky a few times and thought it meant that they know everything about copywriting (like the proverbial sausage that thought it was the butcher, or the PC owner who thinks that, because they buy a copy of MS Publisher, they're a graphic designer).

There's a bit more to it than that. But there's another unrecognized FACT that fools many would-be copywriters:

The "make money from home on the Internet " niche is the easiest audience of all to sell to, even with atrociously bad copy.

This is why so many people claim to be copywriting "Gurus" in Internet marketing. They just don't realize that any fool can sell water to someone dying of thirst. (Even when the water is polluted and unsafe to drink.)

It does NOT qualify them as copywriting professionals. And as for them being qualified to teach it… are you serious?

John CounselI'm John Counsel, founder and CEO of The Profit Clinic, one of the most respected sources of reliable, accurate information, insights and ideas on business, productivity, marketing and advertising for small and home-based business owners online. (View testimonials from experts.)

I created this site because, as a professional copywriter in the real world for more than 40 years, I couldn't sit silently and watch inexperienced people being misled by opportunistic sellers with enough copywriting know-how to be dangerous, but not genuinely helpful.

At best, it's a case of the incompetent leading the ignorant. At worst, especially in the Internet marketing niche, it's too often a case of the despicable defrauding the desperate.

Because learning and skills development take time and practice, this is an online community site, where discovery is supported by practical support, sharing, problem-solving and encouragement from the rest of the community — experienced and inexperienced — with regular contributions from respected, professional copywriters. And NO "Gurus".

Yes, there will be programs, courses, professional services and LIVE online events that require payment. But everything else will be free — including membership of this community. (Don't worry. There'll be NO sneaky "forced continuity" programs or "ambush selling". Everything here is transparent and open, right out here in the bright light of day.)

Register as a FREE Member of our Copywriting for Home-Based Business community below and begin enjoying the powerful benefits right away.

Grab these FIVE valuable BONUS Reports!

5 Bonus Reports

For a start, you'll receive these FIVE eye-opening Insight Reports — containing insider know-how that EVERY aspiring copywriter needs to absorb before they even THINK about writing their first word of copy — as free BONUSES when you register for FREE membership...

These revealing, often startling, Insight Reports contain essential insights and understanding that are the missing keys to success for aspiring copywriters. They're so valuable and useful, and so important to YOUR copywriting success, that we'll even send you the download links before you sign up for FREE membership! Complete this notification request form, confirm your request and you'll receive the links by email. (Of course, if you enter a false email address, you'll get nothing.)

Sign up for email notification now!
We'll send you a link as soon as the FREE membership registration is LIVE!

Click here now!

NOTE: We respect your privacy: we will not share your details with anyone.

We also respect your intelligence: we won't send you endless streams of poorly-written, hype-riddled sales pitches. Guaranteed!

See what other marketing professionals think of John

Drayton Bird“What a good writer you are, John. Love the immaculate distinction between politicians and bureaucrats, and the Barker's Eggs story.”
 
Drayton Bird, Direct Marketer, Drayton Bird Associates   (Google Drayton Bird)
The legendary David Ogilvy said “Drayton Bird knows more about direct marketing than anyone in the world. His book about it is pure gold. His speeches are not only informative, but hilariously funny.” If you haven't subscribed to his Bird Droppings and Commonsense Marketing blogs and newsletters, it's obviously because you haven't yet read them. That's easily fixed. They're free — sign up NOW!

Paul Myers“Dynamite, John. Absolutely wonderful stuff. Not that I’m surprised, mind you. Just very pleased to see such a considered and thoughtful approach to what is all too often seen as a thoughtless and inconsiderate industry.”
 
Paul Myers, Publisher, TalkBiz News   (Google Paul Myers)
Paul is one of the most respected experts on marketing, online and offline. He's the guy the other top-tier Internet marketers go to for professional advice. If you're not subscribed to TalkBiz News, you're not serious about your business. It's free — sign up NOW!

Dr Mani“John Counsel has taught me a TON about ethical and legal email marketing and I always listen to his words of wisdom — and follow them profitably. John is one of the original gurus, from a time when the word was used with respect and affection. He was the moderator of one of the best online discussion lists, I-Sales Digest, and founder of The Profit Clinic. That’s why I always listen when John shares his valuable insights.”

Dr. Mani Sivasubramanian, Publisher, Ezine Marketing Center    (Google Dr Mani)
Dr Mani is an Indian heart surgeon who uses his considerable reputation and skills as an infoproduct marketer and mentor to raise much-needed funds for urgent heart surgery for young children whose families cannot pay for their life-saving operations.

BL Ochman“John is the kind of guy you want in your corner. He's creative, skillful, intensely focused and remarkably connected.”

BL Ochman, President, whatsnextonline.com   (Google BL Ochman)
New York-based BL is one of the top PR and online marketing bloggers in the world. Marketing Sherpa awarded her its 2007 Female Marketing Blogger of the Year. BL is also Managing Director of Proof Digital Media, the social media arm of Burson-Marsteller, a leading global PR firm.

Noah St John"John, you rank as one of the best moderators I've ever seen. Thanks for your GREAT work as moderator of I-Sales Digest!"

Adam Audette, Moderator, LED Digest   (Google Adam Audette)
Adam is President and Chief Strategist of AudetteMedia, Inc and one of the world's leading SEO strategists. He's been publisher of LED Digest, an old-school discussion list for Internet marketing and SEO, since 1997.

Noah St John"When John Counsel speaks, people who want to make more money listen."

Noah St. John, Founder of SuccessClinic.com   (Google Noah St John)
Noah is the author of "Permission to Succeed", "The Secret Code to Success" and creator of "Afformations".
Highly potent stuff for getting your personal and business mindsets right.

Judy Vorfeld“I've known John for years. Not only is he super-savvy regarding his own multi-faceted business, but he has a powerful grasp of every aspect of life and culture, and is generous with his knowledge. And wisdom. I've always been able to trust John Counsel implicitly. And that, on top of everything else, makes him one of the Internet's most influential and valuable people. I highly recommend him to people needing help with their businesses.”

Judy Vorfeld, Owner, Office Support Services   (Google Judy Vorfeld)
Judy is the go-to expert on web grammar. Great resource for evaluating web sites.

Cheryl Gonzalez“John, your writing on Fourth Generation™ Thinking has been a major part of who I am and what I do in my network marketing business.

Very profound.”

Cheryl Gonzalez, President Emeritus, Distributor Rights Association (Now the Association of Network Marketing Professionals) The DRA/ANMP is the peak industry body representing distributors in negotiations with companies, governments and courts.

Diana Ratliff“I've known John online for years and he's the "real deal" when it comes to expertise in small business marketing. He knows what he's talking about and I've found him approachable and willing to share his expertise. If you're considering doing business with John, I don't believe you'll be disappointed!”

Diana Ratliff, Owner, BusinessCardDesign.com   (Google Diana Ratliff)
Diana is the leading independent expert on business card design and usage online.

 

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